AI & creativity
Generative AI can write, design, and create in seconds, but does that make it creative, and who actually benefits? This session digs into the tensions GenAI brings to the creative industries. What happens if AI development stays profit-driven, and what would it take for the creative industries to actively shape their own future instead? From measuring machine creativity to safeguarding human work: we’re here to sharpen the thinking.
Meet the speakers
The keynote speech will be given by Kars Alfrink (TU Delft). Other speakers include Monika Kackovic and Ana Oprescu (SafeGenAI research project), Daniëlle Arets (Lowres Creative Studio) and Jop Quirindongo (Lowres Creative Studio, Dutch Digital Design and BNO). Dymphie Braun will moderate the session. Together, they will share different perspectives on the role of AI within the creative industry and the development of responsible AI.
Click here for more information about the speakers and the programme!
Practical information
When: 20 October 2026
Time: 11:15 – 13:30 in Natlab, including a networking lunch afterwards
Language: All sessions will be in English
Registration: The sessions are free but registration is required, click here to sign up for the event.
All attendees receive a free Dutch Design Week wristband, available for pick-up at their chosen Design Innovation Session. Check out the full DDW programme on the DDW website!
Locations
Natlab
Kastanjelaan 500, 5616 LZ Eindhoven