Secrid
Secrid & Dutch Design Foundation
Secrid believes in design for impact and donates 1% of its revenue to support design talent through its Impact Fund. What started in 2022 as a platform during Dutch Design Week has grown into a community of 50 designers. This way, we are building a movement of designers to shift the industry's focus from producing more to producing better.
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Industrial Evolution
Secrid believes in the power of design. Look around you. Everything is designed. From the clothes you are wearing, to the phone in your pocket and the building you are in. All these products shape our society and impact our ecosystems.
Since the Industrial Revolution and the relocation of factories to low-wage countries, mass production of low-price and short-lifespan products has become the norm. This development has brought prosperity to some, but also social inequality, depleted raw materials, environmental pollution, declining biodiversity and a climate crisis.
Industry cannot be stopped, but it can be changed. We see a leading role for designers within that transition. The general guideline is simple: every new product must be better than its predecessors. We call this: Industrial Evolution.
About Secrid
Design couple Marianne van Sasse van Ysselt and René van Geer have worked for many industrial clients since 1983. From 2009 onwards, they have focused entirely on their own pocketwear brand: Secrid.
Driven by the dream of being able to create products entirely according to their own values and insights, and to be able to prioritise social value over shareholders, they consciously produce in the Netherlands. Their products are designed to last and are assembled by people in social workplaces. Secrid sells its products in over 90 countries. With the Impact Fund, Secrid donates 1% of its turnover in projects and designers that support their mission: transform the Industrial Revolution into Industrial Evolution.
Mission-driven partners
Change is created together. In Dutch Design Foundation, Secrid found a partner that shares its belief in design for impact. We have joined forces to support talented designers through coaching, funding and providing a valuable network.
Secrid Talent Podium
With Dutch Design Foundation, we put the spotlight on talented designers every year during Dutch Design Week. Creatives who drive the evolution of their industry with innovative products. Together, they offer a hopeful perspective on progress. In addition to this podium spot, each designer receives coaching and a cash prize of €7,777: a reference to our 7 design principles for holistic product design. By giving visitors of DDW insight into the conscious choices and dilemmas facing both these design talents and ourselves, we hope to spark conversation and, above all, inspire action.
