Episode 18: How do you involve the target group in the design process?
Designers are increasingly being engaged in social and societal challenges because of their ability to ask new questions, use imagination, and develop methods to arrive at innovative solutions. They often achieve this by engaging in genuine conversations and working closely with the people they are designing for.
What tools do they use, and what does that process look like? We discuss this with Sanne Kistemaker from the social design agency Muzus, and Philémonne Jaasma from Cocosmos.
