Dutch Design Awards (DDA) has been leading in the recognition of excellent Dutch design for years. DDA not only looks to the future, but also to the past: to our design traditions and the significant impact the Dutch design mentality has on the world. Dutch design is now a global concept and perhaps even a figure of speech. Our aim as an organisation goes much further than rewarding the best design: we want the discussion about Dutch design to continue. We therefore use openness and curiosity to facilitate exchanges between designers and curators, audience and professionals. In doing so, we can continue to emphasise the desired impact of design on society and thus further contribute to the development of the profession. Dutch Design Awards came into being in 2003 thanks to the BNO and DesignLink. The DDA office has been located in the design capital of Eindhoven since 2005. With the competition, the Award Night and an exhibition, DDA presents and rewards the very best in the field of Dutch design and brings winners into the attention of professional colleagues, the press and a wider audience. DDA is part of the Dutch Design Foundation and forms one of the highlights of Dutch Design Week, that attracts over 350,000 visitors every year.