Every year, DDD supports approximately 25 designers – the ‘Drivers’ – on their way to the world of creative entrepreneurship. We do so by means of, among other things, masterclasses and personal coaching by ABN AMRO coaches. The partnership with Stichting Stokroos will enable the professionalisation of the programme in all its dimensions.
This includes working on improving the content and structure of the programme itself, utilising the hybrid forms of learning that we have embraced during this pandemic.
In addition, together with alumni-Drivers, an initiative will be developed in the area of learning, networking and cooperation that can support the further professionalisation of both the Drivers and their creative network.
Also considered is a new approach to Bureau DDD, the temporary company from which the Drivers annually work on a presentation at Dutch Design Week (DDW). In this 2.0 version, there is room for the ambitions of the individual Drivers in their search for their desired DDW stage.
And, to top it all off, the collaboration contributes to the development of a new DDD website on which all profiles and initiatives of Bureau DDD can be found.
Madeleine van Lennep, director of the BNO, is delighted with this high level of substantive cooperation: “The Stokroos Foundation is much more than a welcome financier for us. Stokroos shows itself to be a true partner: because of the open dialogue about wishes and possibilities, the sincere interest and curiosity and the will to make a difference.”