Food Heroes is a European project in which Dutch Design Foundation cooperates with partners in the agri-food sector, creative industry and academic field throughout Europe. Together we work on the reduction of food losses in the first parts of the food chain, focusing on 3 food sectors: seafood, male animals and fruit & vegetables. The project runs from 2016 until March 2021.
Core to the project will be to develop, test and implement innovative solutions to reduce food losses, involving at least 120 SME’s and 240 stakeholders, by using a co-creative methodology.
According the Food and Agricultural Organization (FAO) each year one-third of all food produced for human consumption in the world is lost. The first parts of the food chain (production to processing) are responsible for 60% of these losses. The project Food Heroes therefore focuses on finding ways to reduce food losses in these first parts of the food chain.